As states and cities across the country plan for re-opening and lockdowns start to lift in different regions, a brand’s social media pages should act as an anchor to communicate with consumers as their physical locations open back up for business amidst the pandemic. In fact, consumers normally visit social media looking for this type of information – more than half of
As national protests continue with people demanding justice for George Floyd, Breonna Taylor, Ahmaud Arbery and so many others, brands are using their platforms and dollars to support anti-racism organizations and the Black Lives Matter movement. We shared some of the initial actions 360i is taking and
We’re excited to share that The Kroger Co., America’s largest grocery retailer, has selected Dentsu Aegis Network (DAN) as its first integrated media agency of record. DAN will create a team to serve Kroger called fresh@dentsu, led out of 360i with experts from Amplifi, M8, Merkle, and Posterscope. The fresh@dentsu team will be responsible for
Welcome to the 360i #SideHustle series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i. At 360i, many of us know Michael LaVallee as an Associate Strategist – but what many of us may not know is he is also a producer, writer,
Labor Day may have just happened, but the 2020 holiday shopping season is already here. COVID-19 has set off a chain reaction that will culminate in Q4, and for marketers, this means plans and best practices need to be re-re-reviewed. Why? Because of: Amazon’s decision to move Prime Day to the first week of October
Back-to-school has always been an exciting and hopeful time of year. New beginnings, new supplies, new clothes, and sales. Lots of sales. On the agency side, we relish this consumption alongside our clients, ensuring every promotion and every message gets to just the right person. It’s a busy time, but there’s optimism – especially for
The 2020 Presidential Election is unlike any other – surrounded by political, social, and environmental turmoil. Many marketers are asking the question, “how do we handle our posting schedule with the upcoming election and social news cycle changing every few minutes?” We’re here to help. 360i’s Paid & Organic Social Marketing teams have put together recommendations and examples to help guide marketers as they
In honor of Veteran’s Day, we spoke with 360i’s Media Technology Manager Jonathan Ferrer about his career in the Military and its influence on his work in Marketing. Can you share with us what led you to a career in the military, and what your role and experience was during that time? Since childhood, I always had a desire for serving in
We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company. “Devon has impressed all of us at every turn – not only with his creative chops
