The Role of Social Media on the Path to Re-opening

As states and cities across the country plan for re-opening and lockdowns start to lift in different regions, a brand’s social media pages should act as an anchor to communicate with consumers as their physical locations open back up for business amidst the pandemic. In fact, consumers normally visit social media looking for this type of information – more than half of

Brands Taking a Stand Against Racism

As national protests continue with people demanding justice for George Floyd, Breonna Taylor, Ahmaud Arbery and so many others, brands are using their platforms and dollars to support anti-racism organizations and the Black Lives Matter movement. We shared some of the initial actions 360i is taking and

Kroger Selects Dentsu Aegis Network Team Led by 360i as Integrated Media Agency of Record

We’re excited to share that The Kroger Co., America’s largest grocery retailer, has selected Dentsu Aegis Network (DAN) as its first integrated media agency of record. DAN will create a team to serve Kroger called fresh@dentsu, led out of 360i with experts from Amplifi, M8, Merkle, and Posterscope. The fresh@dentsu team will be responsible for

How Social Marketers can win at the polls this election cycle

The 2020 Presidential Election is unlike any other – surrounded by political, social, and environmental turmoil. Many marketers are asking the question, “how do we handle our posting schedule with the upcoming election and social news cycle changing every few minutes?” We’re here to help.   360i’s Paid & Organic Social Marketing teams have put together recommendations and examples to help guide marketers as they

Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency

We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company.   “Devon has impressed all of us at every turn – not only with his creative chops